Making money from a small local business is a difficult art, as commercial culture, cash flow, and a good location are often lacking.

The shopkeeper rarely has a sufficient advertising budget or time to effectively access media and social networks. The size of their store forces them to target a local clientele.

Therefore, the shopkeeper must make their point of sale very attractive, as it constitutes their main and permanent advertisement, which they can control themselves.

This book reviews the components of a point of sale. It will raise the reader’s awareness of practical, lived, tested, and proven elements.

Happy reading.